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Activity Hub
Activity Hub
Activity Hub
Activity Hub
A digital platform created to aid parents in discovering, reserving, and exchanging information about their children's activities.
A digital platform created to aid parents in discovering, reserving, and exchanging information about their children's activities.
A digital platform created to aid parents in discovering, reserving, and exchanging information about their children's activities.
A digital platform created to aid parents in discovering, reserving, and exchanging information about their children's activities.
Company:
Company:
Company:
Company:
Activity Hub
Activity Hub
Activity Hub
Activity Hub
Services:
Services:
Services:
Services:
Product Design • Branding • Mobile Design
Product Design • Branding • Mobile Design
Product Design • Branding • Mobile Design
Product Design • Branding • Mobile Design
Year:
Year:
Year:
Year:
2022
2022
2022
2022
Considering how busy parents are, we have conducted extensive research to identify enjoyable activities for your children, so you don't have to.
Considering how busy parents are, we have conducted extensive research to identify enjoyable activities for your children, so you don't have to.
Considering how busy parents are, we have conducted extensive research to identify enjoyable activities for your children, so you don't have to.
Considering how busy parents are, we have conducted extensive research to identify enjoyable activities for your children, so you don't have to.
Considering how busy parents are, we have conducted extensive research to identify enjoyable activities for your children, so you don't have to.
Problem Statement
Problem Statement
Problem Statement
Problem Statement
There is currently a lack of centralized platform where parents can discover safe and enjoyable activities for their children. This results in frustrated parents spending too much time researching for activities, leading to less quality time spent with their kids. We aim to provide a digital platform that offers a range of enjoyable activities for children of all ages, ensuring they have an exciting and safe experience
There is currently a lack of centralized platform where parents can discover safe and enjoyable activities for their children. This results in frustrated parents spending too much time researching for activities, leading to less quality time spent with their kids. We aim to provide a digital platform that offers a range of enjoyable activities for children of all ages, ensuring they have an exciting and safe experience
Defining Success
Defining Success
Defining Success
Defining Success
Our primary goal is to attract and maintain over 500 users on our digital platform within 12 months of its launch.
Our primary goal is to attract and maintain over 500 users on our digital platform within 12 months of its launch.
User Needs
Enhanced search and filtering options.
Sharing activities.
Incorporate the capability to filter activities by type, age range, location, and schedule.
Incorporating the option to list found activities.
User Needs
Enhanced search and filtering options.
Incorporate the capability to filter activities by type, age range, location, and schedule.
Sharing activities.
Incorporating the option to list found activities.
User Needs
Enhanced search and filtering options.
Sharing activities.
Incorporate the capability to filter activities by type, age range, location, and schedule.
Incorporating the option to list found activities.
User Needs
Enhanced search and filtering options.
Sharing activities.
Incorporate the capability to filter activities by type, age range, location, and schedule.
Incorporating the option to list found activities.
User Needs
Enhanced search and filtering options.
Sharing activities.
Incorporate the capability to filter activities by type, age range, location, and schedule.
Incorporating the option to list found activities.
User Needs
Enhanced search and filtering options.
Sharing activities.
Incorporate the capability to filter activities by type, age range, location, and schedule.
Incorporating the option to list found activities.
Business Objectives
To increase the number of subscribers to our platform, expanding their library of children's activities, increasing revenue through partnerships, and improving user experience and engagement on our platform.
Business Objectives
To increase the number of subscribers to our platform, expanding their library of children's activities, increasing revenue through partnerships, and improving user experience and engagement on our platform.
Business Objectives
To increase the number of subscribers to our platform, expanding their library of children's activities, increasing revenue through partnerships, and improving user experience and engagement on our platform.
Business Objectives
To increase the number of subscribers to our platform, expanding their library of children's activities, increasing revenue through partnerships, and improving user experience and engagement on our platform.
Business Objectives
To increase the number of subscribers to our platform, expanding their library of children's activities, increasing revenue through partnerships, and improving user experience and engagement on our platform.
Business Objectives
To increase the number of subscribers to our platform, expanding their library of children's activities, increasing revenue through partnerships, and improving user experience and engagement on our platform.
Research Methods
Research Methods
Research Methods
Research Methods
Defining problem statement
Defining problem statement
Defining problem statement
Customer journey map
Customer journey map
Customer journey map
Research objectives
Research objectives
Research objectives
Align research objectives to business objectives
Align research objectives to business objectives
Align research objectives to business objectives
Research hypothesis
Research hypothesis
Research hypothesis
User interviews
User interviews
User interviews
During the user research phase, we identified a problem statement and developed a solution that addresses it. We also identified the gap between the current state and the desired goal. Furthermore, we created a customer journey map that provides a visual representation of a customer's experience. Additionally, we defined the research objectives and ensured they aligned with the business objectives. We established a research hypothesis that outlines the expectations to be tested by the research.
During the user research phase, we identified a problem statement and developed a solution that addresses it. We also identified the gap between the current state and the desired goal. Furthermore, we created a customer journey map that provides a visual representation of a customer's experience. Additionally, we defined the research objectives and ensured they aligned with the business objectives. We established a research hypothesis that outlines the expectations to be tested by the research.
Challenges
Challenges
Challenges
Challenges
We faced several difficulties while working on a project with a tight deadline and a small team. Our limited resources made it challenging for us to broaden our knowledge. During the research phase, our stakeholders were not fully supportive and primarily focused on the visual appearance of the project rather than our goals.
We faced several difficulties while working on a project with a tight deadline and a small team. Our limited resources made it challenging for us to broaden our knowledge. During the research phase, our stakeholders were not fully supportive and primarily focused on the visual appearance of the project rather than our goals.
Solution
Solution
Solution
Solution
When working on a project with a tight deadline and limited resources, it is important to prioritize tasks and set clear goals to ensure that the team stays focused on the most critical aspects of the project. Communicate with stakeholders: It is important to communicate regularly with stakeholders to ensure that they understand the project's goals and objectives. This can help to build support for the project and ensure that stakeholders are invested in its success. When resources are limited, we focus on the core elements of the project and prioritize those over less critical aspects. This can help so that the project meets its goals and objectives.
When working on a project with a tight deadline and limited resources, it is important to prioritize tasks and set clear goals to ensure that the team stays focused on the most critical aspects of the project. Communicate with stakeholders: It is important to communicate regularly with stakeholders to ensure that they understand the project's goals and objectives. This can help to build support for the project and ensure that stakeholders are invested in its success. When resources are limited, we focus on the core elements of the project and prioritize those over less critical aspects. This can help so that the project meets its goals and objectives.
Case Studies