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Taco Bell Checkout
Taco Bell Checkout
Taco Bell Checkout
Taco Bell Checkout
Improving the Taco Bell ordering process by redesigning its visuals to better communicate the food selection experience to customers.
Improving the Taco Bell ordering process by redesigning its visuals to better communicate the food selection experience to customers.
Improving the Taco Bell ordering process by redesigning its visuals to better communicate the food selection experience to customers.
Improving the Taco Bell ordering process by redesigning its visuals to better communicate the food selection experience to customers.
Client:
Client:
Client:
Client:
Taco Bell Corporation
Taco Bell Corporation
Taco Bell Corporation
Taco Bell Corporation
Services:
Services:
Services:
Services:
User Experience, Mobile Design
User Experience, Mobile Design
User Experience, Mobile Design
User Experience, Mobile Design
Year:
Year:
Year:
Year:
2020
2020
2020
2020
We researched thoroughly to ensure that Taco Bell's mobile and web app checkout process is smooth, given the widespread use of digital devices.
We researched thoroughly to ensure that Taco Bell's mobile and web app checkout process is smooth, given the widespread use of digital devices.
We researched thoroughly to ensure that Taco Bell's mobile and web app checkout process is smooth, given the widespread use of digital devices.
We researched thoroughly to ensure that Taco Bell's mobile and web app checkout process is smooth, given the widespread use of digital devices.
We researched thoroughly to ensure that Taco Bell's mobile and web app checkout process is smooth, given the widespread use of digital devices.
Problem Statement
Problem Statement
Problem Statement
Problem Statement
Currently, ordering from Taco Bell or its mobile app can be frustrating for customers due to a lack of seamless experience. Customers often get lost during the checkout process, causing them to abandon the app or the order altogether. We aim to completely revamp the ordering process, making it more user-friendly and ensuring use feel confident that their order has been successfully placed.
Currently, ordering from Taco Bell or its mobile app can be frustrating for customers due to a lack of seamless experience. Customers often get lost during the checkout process, causing them to abandon the app or the order altogether. We aim to completely revamp the ordering process, making it more user-friendly and ensuring use feel confident that their order has been successfully placed.
Defining Success
Defining Success
Defining Success
Defining Success
Our goal is to boost conversion rates through the implementation of an improved checkout experience, which includes enhancing the payment section and reducing the number of validation calls currently made to Hybris during the checkout process.
Our goal is to boost conversion rates through the implementation of an improved checkout experience, which includes enhancing the payment section and reducing the number of validation calls currently made to Hybris during the checkout process.
User Needs
Ability to edit order during checkout process.
Ability to pay with apple pay or google play
Incorporating a step by step process
Confirmation that the order has been successfully placed
User Needs
Ability to edit order during checkout process.
Incorporating a step by step process
Ability to pay with apple pay or google play
Confirmation that the order has been successfully placed
User Needs
Ability to edit order during checkout process.
Ability to pay with apple pay or google play
Incorporating a step by step process
Confirmation that the order has been successfully placed
User Needs
Ability to edit order during checkout process.
Ability to pay with apple pay or google play
Incorporating a step by step process
Confirmation that the order has been successfully placed
User Needs
Ability to edit order during checkout process.
Ability to pay with apple pay or google play
Incorporating a step by step process
Confirmation that the order has been successfully placed
User Needs
Ability to edit order during checkout process.
Ability to pay with apple pay or google play
Incorporating a step by step process
Confirmation that the order has been successfully placed
Research Methods
Research Methods
Research Methods
Research Methods
Defining problem statement
Defining problem statement
Defining problem statement
Defining problem statement
Customer journey map
Customer journey map
Customer journey map
Customer journey map
User Interviews
User Interviews
User Interviews
User Interviews
User testing
User testing
User testing
User testing
Research hypothesis
Research hypothesis
Research hypothesis
Research hypothesis
A/B Testing
Customer Interviews
A/B Testing
A/B Testing
During our user research phase, we discovered that customers often feel inclined to add more items to their order during the checkout process. We also identified a gap between the current checkout process and our desired goal. To better understand the customer experience, we created a visual customer journey map. We then developed various checkout process options and conducted A/B testing to determine which performed best.
During our user research phase, we discovered that customers often feel inclined to add more items to their order during the checkout process. We also identified a gap between the current checkout process and our desired goal. To better understand the customer experience, we created a visual customer journey map. We then developed various checkout process options and conducted A/B testing to determine which performed best.
Challenges
Challenges
Challenges
Challenges
We encountered several obstacles during the process, including a lack of stakeholder understanding of the research phase. Our stakeholders initially focused solely on the visuals and did not see the value of user research in identifying issues. We had to educate them on the importance of the research, which caused a delay in our deadline. However, once they understood its significance, we were able to proceed smoothly.
We encountered several obstacles during the process, including a lack of stakeholder understanding of the research phase. Our stakeholders initially focused solely on the visuals and did not see the value of user research in identifying issues. We had to educate them on the importance of the research, which caused a delay in our deadline. However, once they understood its significance, we were able to proceed smoothly.
Solution
Solution
Solution
Solution
When working on a challenging project, especially when key stakeholders are not initially supportive of your process, effective communication is critical in minimizing misalignments. To stay on track, it's helpful to have a clear problem statement as a reference point. Despite the challenges we faced, we succeeded in developing a seamless checkout experience for users on both the website and mobile app. We accomplished this by creating a step-by-step process to prevent customers from feeling lost, and by adding the ability to edit their orders if they change their minds. Overall, we worked hard to solve our users' problems and create a positive experience for them.
When working on a challenging project, especially when key stakeholders are not initially supportive of your process, effective communication is critical in minimizing misalignments. To stay on track, it's helpful to have a clear problem statement as a reference point. Despite the challenges we faced, we succeeded in developing a seamless checkout experience for users on both the website and mobile app. We accomplished this by creating a step-by-step process to prevent customers from feeling lost, and by adding the ability to edit their orders if they change their minds. Overall, we worked hard to solve our users' problems and create a positive experience for them.
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