I’m Allen, a senior product designer specializing in growth, conversion, and UX strategy across web and mobile platforms.
I’m Allen, a senior product designer specializing in growth, conversion, and UX strategy across web and mobile platforms.
I’m Allen, a senior product designer specializing in growth, conversion, and UX strategy across web and mobile platforms.
I’m Allen, a senior product designer specializing in growth, conversion, and UX strategy across web and mobile platforms.
I have worked closely with companies like Amazon, GoFundMe, Taco Bell, and more.
I’ve contributed across the product lifecycle—from 0 to 1 initiatives at early-stage startups to optimizing and scaling features for high-impact platforms like Amazon and GoFundMe.
My strongest work comes from blending systems thinking with hands-on design, building thoughtful, user-centered solutions alongside collaborative and ambitious teams.
I’ve contributed across the product lifecycle—from 0 to 1 initiatives at early-stage startups to optimizing and scaling features for high-impact platforms like Amazon and GoFundMe.
My strongest work comes from blending systems thinking with hands-on design, building thoughtful, user-centered solutions alongside collaborative and ambitious teams.
I’ve contributed across the product lifecycle—from 0 to 1 initiatives at early-stage startups to optimizing and scaling features for high-impact platforms like Amazon and GoFundMe.
My strongest work comes from blending systems thinking with hands-on design, building thoughtful, user-centered solutions alongside collaborative and ambitious teams.
My process
Understand the why
Every project starts with clarity. I dig into the problem, business goals, and user needs to ensure we’re solving the right thing from the start.
Listen to users
With research in hand, I define clear goals and map out user journeys. I explore multiple design directions, focusing on intuitive and impactful solutions.
Map and explore
I translate complexity into clarity through journey maps, sketches, and wireframes—always focused on what brings the most value.
Design with intent
From low-fi to high-fi, I build solutions that balance usability, aesthetics, and scalability. Every screen has a reason behind it.
Test and learn
I use feedback, A/B testing, and usability sessions to validate assumptions early—and improve designs based on what’s real, not what’s assumed.
Deliver and evolve
Design doesn’t stop at handoff. I stay close to engineering and data to refine the product and ensure it works as well as it looks.
Understand the why
Every project starts with clarity. I dig into the problem, business goals, and user needs to ensure we’re solving the right thing from the start.
Every project starts with clarity. I dig into the problem, business goals, and user needs to ensure we’re solving the right thing from the start.
Understand the why
Every project starts with clarity. I dig into the problem, business goals, and user needs to ensure we’re solving the right thing from the start.
Understand the why
Every project starts with clarity. I dig into the problem, business goals, and user needs to ensure we’re solving the right thing from the start.
Listen to users
With research in hand, I define clear goals and map out user journeys. I explore multiple design directions, focusing on intuitive and impactful solutions.
With research in hand, I define clear goals and map out user journeys. I explore multiple design directions, focusing on intuitive and impactful solutions.
Listen to users
With research in hand, I define clear goals and map out user journeys. I explore multiple design directions, focusing on intuitive and impactful solutions.
Listen to users
With research in hand, I define clear goals and map out user journeys. I explore multiple design directions, focusing on intuitive and impactful solutions.
Map and explore
I translate complexity into clarity through journey maps, sketches, and wireframes—always focused on what brings the most value.
I translate complexity into clarity through journey maps, sketches, and wireframes—always focused on what brings the most value.
Map and explore
I translate complexity into clarity through journey maps, sketches, and wireframes—always focused on what brings the most value.
Map and explore
I translate complexity into clarity through journey maps, sketches, and wireframes—always focused on what brings the most value.
Design with intent
From low-fi to high-fi, I build solutions that balance usability, aesthetics, and scalability. Every screen has a reason behind it.
From low-fi to high-fi, I build solutions that balance usability, aesthetics, and scalability. Every screen has a reason behind it.
Design with intent
From low-fi to high-fi, I build solutions that balance usability, aesthetics, and scalability. Every screen has a reason behind it.
Design with intent
From low-fi to high-fi, I build solutions that balance usability, aesthetics, and scalability. Every screen has a reason behind it.
Test and learn
I use feedback, A/B testing, and usability sessions to validate assumptions early—and improve designs based on what’s real, not what’s assumed.
I use feedback, A/B testing, and usability sessions to validate assumptions early—and improve designs based on what’s real, not what’s assumed.
Test and learn
I use feedback, A/B testing, and usability sessions to validate assumptions early—and improve designs based on what’s real, not what’s assumed.
Test and learn
I use feedback, A/B testing, and usability sessions to validate assumptions early—and improve designs based on what’s real, not what’s assumed.
Deliver and evolve
Design doesn’t stop at handoff. I stay close to engineering and data to refine the product and ensure it works as well as it looks.
Design doesn’t stop at handoff. I stay close to engineering and data to refine the product and ensure it works as well as it looks.
Deliver and evolve
Design doesn’t stop at handoff. I stay close to engineering and data to refine the product and ensure it works as well as it looks.
Deliver and evolve
Design doesn’t stop at handoff. I stay close to engineering and data to refine the product and ensure it works as well as it looks.
More from me
I started my career as a front-end developer, building websites for fast-moving startups. But what drew me in wasn’t the code—it was the way design could shape behavior, solve problems, and create trust.
That realization pulled me into product design. With no formal training, I dove headfirst into interaction design, user psychology, and systems thinking—teaching myself the craft and applying it across real-world challenges. Over time, I moved beyond execution and began leading strategic design efforts at companies like Amazon and GoFundMe, where I helped scale user experiences that impact millions.
What sets me apart is how I think. I combine strong visual craft with systems-level thinking, collaborating closely with engineering and product to create experiences that are user-centered, data-informed, and aligned with business outcomes. Whether it’s simplifying onboarding for millions of Fire TV users or redesigning financial flows for donors, I focus on making complexity feel simple.
Curiosity drives everything I do. I ask the hard questions, explore the edge cases, and never stop learning—because great design starts with understanding people.
More from me
I started my career as a front-end developer, building websites for fast-moving startups. But what drew me in wasn’t the code—it was the way design could shape behavior, solve problems, and create trust.
That realization pulled me into product design. With no formal training, I dove headfirst into interaction design, user psychology, and systems thinking—teaching myself the craft and applying it across real-world challenges. Over time, I moved beyond execution and began leading strategic design efforts at companies like Amazon and GoFundMe, where I helped scale user experiences that impact millions.
While honing my skills as a UI Designer, I recognized that to truly excel, I needed to think beyond visuals and embrace strategic problem-solving. I immersed myself in User Research, Product Strategy, and Behavioral Psychology, taking courses and reading extensively to understand how users think, feel, and interact with technology. This commitment to growth and learning has shaped my approach to design—ensuring that every product I work on is not just beautiful but also impactful.
I firmly believe that growth comes from curiosity and continuous learning. I remind myself daily: the moment I stop learning is the moment I fall behind. That’s why I stay curious, hungry, and never settle for comfort. My mission is to design experiences that not only look great but create real value for users and businesses alike.
More from me
I started my career as a front-end developer, building websites for fast-moving startups. But what drew me in wasn’t the code—it was the way design could shape behavior, solve problems, and create trust.
That realization pulled me into product design. With no formal training, I dove headfirst into interaction design, user psychology, and systems thinking—teaching myself the craft and applying it across real-world challenges. Over time, I moved beyond execution and began leading strategic design efforts at companies like Amazon and GoFundMe, where I helped scale user experiences that impact millions.
While honing my skills as a UI Designer, I recognized that to truly excel, I needed to think beyond visuals and embrace strategic problem-solving. I immersed myself in User Research, Product Strategy, and Behavioral Psychology, taking courses and reading extensively to understand how users think, feel, and interact with technology. This commitment to growth and learning has shaped my approach to design—ensuring that every product I work on is not just beautiful but also impactful.
I firmly believe that growth comes from curiosity and continuous learning. I remind myself daily: the moment I stop learning is the moment I fall behind. That’s why I stay curious, hungry, and never settle for comfort. My mission is to design experiences that not only look great but create real value for users and businesses alike.
More from me
I started my career as a front-end developer, building websites for fast-moving startups. But what drew me in wasn’t the code—it was the way design could shape behavior, solve problems, and create trust.
That realization pulled me into product design. With no formal training, I dove headfirst into interaction design, user psychology, and systems thinking—teaching myself the craft and applying it across real-world challenges. Over time, I moved beyond execution and began leading strategic design efforts at companies like Amazon and GoFundMe, where I helped scale user experiences that impact millions.
While honing my skills as a UI Designer, I recognized that to truly excel, I needed to think beyond visuals and embrace strategic problem-solving. I immersed myself in User Research, Product Strategy, and Behavioral Psychology, taking courses and reading extensively to understand how users think, feel, and interact with technology. This commitment to growth and learning has shaped my approach to design—ensuring that every product I work on is not just beautiful but also impactful.
I firmly believe that growth comes from curiosity and continuous learning. I remind myself daily: the moment I stop learning is the moment I fall behind. That’s why I stay curious, hungry, and never settle for comfort. My mission is to design experiences that not only look great but create real value for users and businesses alike.
Experience
Amazon
Amazon
Amazon
Sr. Product Designer
Sr. Product Designer
Sr. Product Designer
Aug 24' - Present
GoFundMe
GoFundMe
GoFundMe
Product Designer
Product Designer
Product Designer
June 23' - June 24'
Ambry Genetics
Ambry Genetics
Ambry Genetics
UX Designer
UX Designer
UX Designer
Nov 20' - June 23'
Taco Bell Corp
UX / UI Designer
UX / UI Designer
UX / UI Designer
oct 19' - April 20'
Selected companies
Amazon
Amazon
Amazon
Amazon
GoFundMe
GoFundMe
GoFundMe
GoFundMe
Taco Bell
Taco Bell
Taco Bell
Taco Bell
Yokohama
Yokohama
Yokohama
Yokohama
Thermador
Thermador
Thermador
Thermador
Praia Health
Praia Health
Praia Health
Praia Health
Designing with purpose by turning ideas into memorable experiences that users love and businesses thrive on.
Designing with purpose by turning ideas into memorable experiences that users love and businesses thrive on.
Designing with purpose by turning ideas into memorable experiences that users love and businesses thrive on.
Designing with purpose by turning ideas into memorable experiences that users love and businesses thrive on.
Need a Product Designer?
I help businesses craft intuitive and effective digital experiences. Let’s connect and make something great.
Need a Product Designer?
I help businesses craft intuitive and effective digital experiences. Let’s connect and make something great.
Need a Product Designer?
I help businesses craft intuitive and effective digital experiences. Let’s connect and make something great.
Need a Product Designer?
I help businesses craft intuitive and effective digital experiences. Let’s connect and make something great.